In fact, Sancar has another name for it: beacon content. What is beacon content? It’s content so good you don’t have to promote it to drive traffic. For example, with one blog post, Sancar’s team drove 475k visitors to Typeform’s site, earned over 2,000 quality backlinks, and got over 10,000 shares on social media.
Beacon Content Typeform Typeform’s 100k+ views cambodia number datasetand 2k+ backlinks—with zero promotion. The kicker? They barely promoted the piece. They certainly didn’t beg for links, likes, or shares. Instead, they focused on making content so creative, so useful—it marketed itself. One year later, it’s still generating traffic, shares, and backlinks for the site.
Note: If you want to see which companies are reading your content, try Leadfeeder free. How a Chat With Susan Bennett (the Voice of Siri) Drove 500k+ Views Sancar wants Typeform to be associated with two words: -Conversation -Innovation To create those associations, Typeform’s blog is designed to boost the company’s brand rather than just generate traffic.
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